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Never Stop Networking 2. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. For example; Friend, Family, Acquaintance, etc. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Own it! There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Check out our full post on prospecting on Facebook! Take a few minutes to really get to know them. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. We can use the search update tool for four general areas. If this has happened to you, you need to re-engage with those people. Click on where it says "Audiences" on the left side. It is important for you to stay connected with your real estate clients. make an informed decision when buying or selling a house. Almost every CRM has a Listing E-Alert tool now. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. If you like the SOI/geographic farm script above, youll love our other real estate email templates. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. (True Story)Order Your Here! It's good to hear how to get it done right. How do you write a client letter to your sphere of influence and past clients? Try to do this for each and every person on your list. Still not sure how to write it? At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. ), And lets face it. and Pensacola Beach real estate Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. The name of the game is Listing E-Alerts. I hope you and your family are doing well. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. What do you love about it? Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Next, you can run those emails through a scrubbing service. Make sure you do not fall into this trap. Sphere of Influence. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Acronyms and jargon can kill your message. Pay Special Attention to Those Who Matter Most, 5. You might even want to use a real estate CRM. I dont have any influence! I know thats what I thought the first time I heard it. As a real estate professional, you have a lot of connections and vendors you know and trust. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. However, Id love to hear what you think about it first. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. A good CRM must have an IDX feed to your local MLS. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Thanks for shring this Yah-me. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Take a breath. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Your newsletter list is also a great place to find referrals. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. But, there is next time, so thank you so much. In real estate, you have to develop a strong relationship with the buyer or seller. Theyre going after the unknown. You arent a clone. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. and they're yours for free. Then, you may want to share information you learn in these business journals with your potential client. It has success written all over it. Therefore, you should try to attend networking events, even if they are virtual. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Come up with a meaningful message, and hit your database with a postcard mailer. Good news! If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Why am I sharing this wonderful news with you? That said, the fact of the matter is that our SOI is where its at. Every year, the National Association of produces a survey of home buyers and home sellers. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. That is why social media is helpful. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Please let me know if I can help you with anything in the future. Out of 30+ agents in my office, I was one of only 9 to receive this honor! See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. I am the worst at self-promoting. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Guess what? Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. In general, keeping in touch is a great way to show appreciation. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Tips For Preparation 1. Some of it is super-scripted and sleazy, and some of it is just plain outdated. If you use your agent website for your Listing E-Alerts, you can use. There are disadvantages to this traditional use of Listing E-Alerts. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. This is one of the easiest ways that you can dramatically expand your sphere of influence. Recent clients and professional connections are always a great place to start.. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Script #1 - Recent Clients & Professional Connections, I hope all is well! which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Great blog and example. : ). This is an important lead generation tool in the real estate industry that can help you add that personal touch. This is the foundation of reviving your database and re-engaging your people. Good news! Featured at one of my favorite groups at AR short simple and to the point not to mention very different. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them It posts your ad and provides a messenger link for the recipients so they can message you directly. When it comes down to it, an SOI is just a group of people you know personally. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. saying thanks to those who have helped you attain success is a great way to foster more !! But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Again, theres absolutely no need to sell here. Thats the last time Im going to use that real estate agent.. (Honestly, this ones worth a watch!). Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Letter To Sphere of Influence Draft: Good news! Here's a real estate business letter template that you can download and use. Watch the video now. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. You need to take a look at the people you are connected with on social media. You dont have to be a suited-and-booted business exec to have a great network. All you need to do is say, Hey! Take our customer, Justin Seeby for example. Youll see every single time they just as appreciative as everybody else you reach out to. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. That detracts value. When you do go to a networking event, you may think the goal is to collect as many cards as possible. The art of the personal written word is dwindling. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Phone: 205-263-9600 Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. So, Jennifer, um what's an example of doing it right? Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. You Are Truly "Above The Crowd!". Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Set aside one or two days a month to attend a local community or charity event. You want to find ways to touch your SOI members without annoying them. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Then, you need to make sure that you pay special attention to your ideal client. There are 3 primary ways to get your name out there. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Or ask for feedback?? This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Now you take your scrubbed list upload them to an email marketing program. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. You didnt think we were going to let you off the hook, did you? I stay in touch with my people, past present and to come, with a monthly . Dont do that. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. But truly great SOI and referral marketing isnt about selling.. Here's a letter recently sent out by one of my faithful readers. When you target through every channel like this, you are in your SOIs brain. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Where you make your list will depend on where you are in your business. I bet you do want to share some ideas? Copy all of it into one Excel spreadsheet. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Likely, you are already using Listing E-Alerts. You will be shocked with the answers youll get. Be sure your real estate letters dont sound like a form letter that just goes out. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. In addition, it might backfire and cause them to never call on you. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. emails to my SOI.. just can't do it. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. A Simple Definition to Get You Started. All it means is the people who know and like you. That's a wonderful example. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. that are written by the members of this community. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. What Is a Sphere of Influence? In real estate, being active and engaged as a friend is being active and engaged as a business owner. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. But, I thought, no better time than right now. And even if your client needs nothing from you at least you checked in. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Your email address will not be published. Either theyre using you or theyre referring someone to you. Pro Tip for Twitter: Always post local content with relevant local hashtags. Youll be shocked at the response. Its very simple. These include: What this means is that the current real estate market is volatile at best. You can do this by adding value coming from contribution and giving them something they want. They build their spheres of influence through charity and service rather than passing out business cards.. You can get his full briefing in this video. A form letter! Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Its good to get a phone call from someone who is just calling to check in. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author.